Jeffrey Fry had a long career as an electrical engineer in various high-tech semiconductor, communications, and equipment supplier companies including Philips, Texas Instruments, Harris, Synopsys, and Advanced Micro Devices and even forming a few tech startups on his own. That all changed when he was forced to care of his mother, Gladys, after his brother, Joshua IV, passed away in 2007. During the subsequent years of caring for his mother, Jeffrey discovered that there were quite a few things wrong with caregiving and the private duty industry in general. He promised his mother that he would fix these issues, including the poor treatment and pay of caregivers, who disproportionately are female. He started Keep Safe Care with Stacey Berlow, in part to fulfill that promise he made to his late mother.  In addition, this aligns with Jeffrey’s motivation to help people on many levels including bringing joy wherever he is or whomever he deals with.

Stacey Berlow began her college education thinking that she would want to become a doctor. She quickly found out that she preferred engineering and then pursued a career in food sciences and process management. This naturally brought her into the field of project and process management and she soon became an industry expert and then started her own company, Project Balance. As founder of Project Balance, her company was involved with projects dealing with health and caregiving in Africa and India, working with organizations such as Johns Hopkins and Catholic Relief Services. It was Project Balance that created the engine behind Keep Safe Care Direct, which Keep Safe Care uses to run its operations. It was because of the insights and knowledge she brings to both the caregiver acquisition, project management and operational execution that Stacey decided to become a co-founder of Keep Safe Care.

Ashton Rondon is serves as Keep  Safe Care’s Administrative Director and brings over 15 years of extensive expertise in helping organizations grow and expand organically. Ashton is an experienced public relations, marketing, and project management practitioner with a vast portfolio of successful projects spanning a wide array of different industries. As a change leader with an unwavering commitment to excellence, execution and out of the box thinking, Ashton has consistently increased brand awareness, community engagement, operational efficiency, and bottom line revenues for companies both large and small throughout her career. Her dedication to expanding the company’s mission to empower caregivers and improve the lives of those who need care will ensure that serves as Keep  Safe Care will continue to successfully navigate this ever growing in-home market place and make a significant impact to care delivery across America.

Jade Lovera serves as Keep Safe Care’s Online Services Director. Jade brings over 15 years of experience dealing in the hospitality, online technology, customer service and community support marketplace. Over this time, she has become deft at dealing with consumer issues as well as offering leadership to both subordinates and peers. Jade is deeply committed to assisting both clients and caregivers navigate the online process of finding, hiring and managing caregivers, as well as see caregivers wages increase while at the same time lowering caregiving costs. Her ability to work with people, allows both careseekers and caregivers to feel that someone is truly interested in helping them. Jade combines the flexibility to see difficulties in a new light with a strategic demeanor and a keen eye for detail.