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Leadership

Caregivers first

Leadership

We believe better care begins with taking better care of the people who provide it.

A different kind of care company

Keep Safe Care is led by a simple idea: caregivers deserve respect, support and the tools to do meaningful work well.

Caregiver-first decisions

We keep the caregiver experience at the center of how we build teams, serve families and improve the work.

Clear standards

Consistency matters. We create practical expectations and dependable support so every person knows what good care looks like.

Local connection

Strong relationships with families, caregivers and communities help us respond to what people actually need.

Meet our leadership

Our leadership team brings together experience in caregiving, operations, technology and service.

Jeffrey Fry

Jeffrey Fry

Founder

Jeffrey Fry had a long career as an electrical engineer in high-tech semiconductor, communications and equipment companies, including Philips, Texas Instruments, Harris, Synopsys and Advanced Micro Devices. After caring for his mother following his brother’s death, he saw the need to improve the treatment and pay of caregivers. He started Keep Safe Care with Stacey Berlow to help create a better caregiving experience.

Stacey Berlow

Stacey Berlow

Chief Operating Officer

Stacey Berlow began her education intending to become a doctor, then pursued engineering, food sciences and process management. She founded Project Balance, which worked on health and caregiving projects in Africa and India with organizations including Johns Hopkins and Catholic Relief Services. Her project and operational expertise helped shape the software and processes Keep Safe Care uses today.

Brett Shelver

Brett Shelver

Chief Technology Officer

Brett Shelver holds degrees in Computer Science and Business Management from Nelson Mandela Metropolitan University in South Africa. After experience at Mercedes-Benz and as a software developer, he helped design the framework and architecture that became Keep Safe Care through Project Balance. Brett leads the company’s technology work across platforms including ASP.NET MVC, SQL Server, DocumentDB, Stripe, SendGrid and Twilio.

Gina Sowa

Gina Sowa

Online Services Director

Gina Sowa oversees the direct-to-consumer Keep Safe Care Direct platform. With more than a decade of experience in IT and customer service, plus a foundation in networking and computer security, she connects technical solutions with the human needs of families seeking in-home care. Gina also volunteers with animal-care organizations including the SPCA and the Austin Humane Society.

Care for the caregiver

When caregivers are valued and supported, clients and families feel the difference.

Want to learn more about our approach or join the work?

Contact Keep Safe Care

How We Treat Our Caregivers

“We see caregivers as an asset that can be cultivated as opposed to an expense that can be replaced.”

This quotation is important for a number of reasons, but the primary one is because we want to employ caregivers who not only give superior, quality care, but who are reliable, dependable, courteous, trustworthy, and kind. The only way Keep Safe Care will attract and keep highly motivated and engaged caregivers is to treat them with respect, consider them as part of the team, pay them higher wages, empower them to make choices in their jobs and careers, and to offer training to advance their caregiving career.

While most agencies say they have great caregivers and boast about their quality, compassion, reliability, and experience; the industry average for turnover has risen to 83% and truancy (no-shows) is 25%. This begs the question: If these agencies treated their caregivers so well, why is there so much turnover and absenteeism?

So, how does Keep Safe Care combat these horrific truancy and turnover rates with caregivers? It starts with our caregivers and partners. We are passionate about treating our caregivers like responsible adults and giving them the tools to deliver great care. Secondly, Keep Safe Care strives to pay our caregivers substantially more than the industry average and we take less in profits from our clients. In small words, we are less greedy, or maybe, more generous. Finally, Keep Safe Care is constantly training our caregivers to improve their skills and value in the caregiving marketplace.
The result: better, more reliable, dependable, consistent care for you; better, happier, more committed caregivers for us.

Taken in combination, Keep Safe Care has reduced both truancy and staff turnover to under 5% and has become the Gold Standard of caregiving in America.