Jeffrey Fry
Founder / Owner
Jeffrey Fry had a long career as an electrical engineer in various high-tech semiconductor, communications, and equipment supplier companies including Philips, Texas Instruments, Harris, Synopsys, and Advanced Micro Devices and even forming a few tech startups on his own. That all changed when he was forced to care of his mother, Gladys, after his brother, Joshua IV, passed away in 2007. During the subsequent years of caring for his mother, Jeffrey discovered that there were quite a few things wrong with caregiving and the private duty industry in general. He promised his mother that he would fix these issues, including the poor treatment and pay of caregivers, who disproportionately are female. He started Keep Safe Care with Stacey Berlow, in part to fulfill that promise he made to his late mother.  In addition, this aligns with Jeffrey’s motivation to help people on many levels including bringing joy wherever he is or whomever he deals with.
Stacey Berlow
Founder / Owner

Stacey Berlow began her college education thinking that she would want to become a doctor. She quickly found out that she preferred engineering and then pursued a career in food sciences and process management. This naturally brought her into the field of project and process management and she soon became an industry expert and then started her own company, Project Balance. As founder of Project Balance, her company was involved with projects dealing with health and caregiving in Africa and India, working with organizations such as Johns Hopkins and Catholic Relief Services. It was Project Balance that created the engine behind Keep Safe Care Direct, which Keep Safe Care uses to run its operations. It was because of the insights and knowledge she brings to both the caregiver acquisition, project management and operational execution that Stacey decided to become a co-founder of Keep Safe Care.

Ashton Rondon
Administrative Director

Ashton Rondon is Keep  Safe Care’s Administrative Director and brings over 15 years of extensive expertise in helping organizations grow and expand organically. Ashton is an experienced public relations, marketing, and project management practitioner with a vast portfolio of successful projects spanning a wide array of different industries. As a change leader with an unwavering commitment to excellence, execution and out of the box thinking, Ashton has consistently increased brand awareness, community engagement, operational efficiency, and bottom line revenues for companies both large and small throughout her career. Her dedication to expanding the company’s mission to empower caregivers and improve the lives of those who need care will ensure that Keep  Safe Care will continue to successfully navigate this ever growing in-home market place and make a significant impact to care delivery across America.

Christina Earls, CNA
Care Ambassador


Christina Earls serves as Keep Safe Care’s Care Ambassador. Christina is a Certified Nursing Assistant (CNA), and has over 20 years of caregiving experience in a variety of settings and situations. As the Care Ambassador, Christina is often the first person a client deals with involving care. Not only is she a great caregiver, she also mentors and guides other caregivers in their duties and responsibilities. As Care Ambassador, she fills in when there is a caregiving need, and there is not another caregiver to be deployed. Christina is a critical member in the success of our fledgling office in Central Austin, and her knowledge and know-how in the caregiving space are invaluable. Christina is also a 7th generation Austinite and her family was one of the first to settle in the Austin area prior to Texas gaining its independence from Mexico.

How We Treat Our Caregivers

“We see caregivers as an asset that can be cultivated as opposed to an expense that can be replaced.”

This quotation is important for a number of reasons, but the primary one is because we want to employ caregivers who not only give superior, quality care, but who are reliable, dependable, courteous, trustworthy, and kind. The only way Keep Safe Care will attract and keep highly motivated and engaged caregivers is to treat them with respect, consider them as part of the team, pay them higher wages, empower them to make choices in their jobs and careers, and to offer training to advance their caregiving career.

While most agencies say they have great caregivers and boast about their quality, compassion, reliability, and experience; the industry average for turnover has risen to 83% and truancy (no-shows) is 25%. This begs the question: If these agencies treated their caregivers so well, why is there so much turnover and absenteeism?

So, how does Keep Safe Care combat these horrific truancy and turnover rates with caregivers? It starts with our caregivers and partners. We are passionate about treating our caregivers like responsible adults and giving them the tools to deliver great care. Secondly, Keep Safe Care strives to pay our caregivers substantially more than the industry average and we take less in profits from our clients. In small words, we are less greedy, or maybe, more generous. Finally, Keep Safe Care is constantly training our caregivers to improve their skills and value in the caregiving marketplace.
The result: better, more reliable, dependable, consistent care for you; better, happier, more committed caregivers for us.

Taken in combination, Keep Safe Care has reduced both truancy and staff turnover to under 5% and has become the Gold Standard of caregiving in America.

Thank you for your interest in Keep Safe Care. If you need immediate assistance, please call Jeffrey Fry at (512) 766-0150. Otherwise, please fill out the form below and we will get back within one (1) business day.
Care Need Form
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